Hi, I’m Winnie from Hong Kong — a former Broadcast Marketing Coordinator at an international theme park and a Multimedia Designer with over six years of experience specializing in branding, visual design, and now focused on UX/UI design.
 

My career began in media and marketing, where I developed a strong foundation in storytelling, cross-channel communication, and brand consistency across platforms. I worked closely with marketing, product, and development teams to deliver cohesive creative solutions that aligned with business objectives. Over time, I’ve evolved into a digital and UX/UI Designer focused on creating seamless experiences that translate offline interactions into meaningful, intuitive digital products. I’m passionate about designing products that solve real problems and genuinely improve people's day-to-day lives.

​

I consider myself a people-first designer. I’m naturally curious, empathetic, and deeply interested in how people think, feel, and behave when engaging with technology. I enjoy working collaboratively and thrive in team environments where diverse perspectives lead to better outcomes. My process is rooted in research, observation, and iteration, allowing me to design with purpose and clarity.
 

My skill set includes end-to-end product design, user and market research, branding, wireframing, prototyping, usability testing, and interface design. I’m proficient in industry-standard tools like Adobe Creative Suite, Figma, and Final Cut Pro, and comfortable working in agile, cross-functional teams.

​

I have the legal right to work in the UK without the need for visa sponsorship.